NEW ERA: The New Master’s Concept at

Experience a study programme that turns knowledge into real impact –
practice-oriented, reflective, and shaped together with leading industry experts.

NEW ERA: Because the Future Needs New Capabilities

The economy is at a turning point: artificial intelligence, sustainability, and societal transformation are reshaping how we live, work, and make decisions. Companies no longer look for mere managers — they seek individuals who can understand complexity, think ahead, and act responsibly.

NEW ERA is ’s answer to this new reality: a Master’s concept that empowers you to apply knowledge effectively and develop the capabilities that will matter tomorrow.

The Heart of NEW ERA: Empower - Reflect - Apply

The ERA Concept defines how learning at creates impact.
It stands for a learning culture that transforms knowledge into mindset, judgement, and action.

Across three phases — Empower, Reflect, Apply — you develop what modern Master’s learning requires: self-efficacy, critical thinking, and application-oriented competence.

EMPOWER: Grow Personally, Take Responsibility

REFLECT: Think Critically, Decide Consciously

APPLY: Use Knowledge to Shape the Future

Learning in the New Era: Applied, Interactive, Collaborative

In the NEW ERA Master’s programmes, you are not a passive listener — you are an active shaper. Learning means trying things out, applying knowledge, and evolving it further. Professors become coaches, teams become laboratories for ideas, and companies become learning partners with whom you solve real-world business challenges.

NEW ERA bridges academic depth with real experience. AI tools, data analytics, simulation games and co-creation formats make learning hands-on, measurable, and relevant.

Here, learning by doing isn’t a slogan — it’s daily practice.

Your NEW ERA Study Experience

Discover what makes NEW ERA unique — through modern formats and real experiences that combine practice, technology, and personal development.

Real Business Projects

Innovation & Entrepreneurship

Coaching & Collective Teaching

International Collaboration

AI & Digital Fluency

Event Experiences

Simulation & Strategy Games

Responsible Leadership

Your Perspective: From Knowledge to Influence

With a NEW ERA Master’s degree, you become a leader who shapes change. Whether in consulting, management, or entrepreneurship — you learn to create impact that lasts.

What you gain:

  • Employability in an age of automated knowledge, because you master AI and data as tools.
  • Practical relevance and networks through real projects, company collaborations, and guest lecturers from industry.
  • Leadership and communication strength, built through responsibility and real impact experiences.
  • Global readiness thanks to international teams, exchange opportunities, and intercultural learning.

Your NEW ERA Study Experience

What makes NEW ERA special is something you experience through modern formats and real-world learning. It combines practice, technology, and personal development.

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Marketing-, Medien- und Eventmanagement

of Arts
Dual
German
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Sales Management

of Arts
Dual
German
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Wirtschaftspsychologie und Personalmanagement

of Arts
Dual
German
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Betriebswirtschaft und Management

of Science
Full-Time
German
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Wirtschaftspsychologie

of Science
Full-Time
German
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Wirtschaftsinformatik

of Science
Dual
German
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Data Science

of Science
Dual
Deutsch
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Wirtschaftsingenieurwesen

of Science
Dual
German
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General Management

of Arts
Part-Time
German
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Angewandte Ernährungswissenschaft

of Science
Dual
German
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Angewandte Sportwissenschaft

of Science
Dual
German
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Dentalhygiene und Präventionsmanagement

of Science
Dual
German
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