Sales Management & Vertriebspsychologie (M.A.)
Sales Management und Vertriebspsychologie studieren: Dein Master f眉r erfolgreiche Vertriebsstrategien
Jetzt zum Vertriebsprofi werden! Der Vertrieb ist das Herzst眉ck jedes Unternehmens 鈥 hier werden Kund:innen gewonnen, betreut und langfristige Beziehungen aufgebaut. Strategien und Prozesse, die effizient und zielgerichtet gestaltet sind, tragen entscheidend zur Umsatzsteigerung und zum Wachstum eines Unternehmens bei. Mit dem Master Sales Management und Vertriebspsychologie kombinierst du Managementwissen, psychologische Kompetenz und moderne Vertriebsmethoden, um dich als hochqualifizierte Sales-Expert:in zu positionieren.
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Das Sales Management Master-Studium basiert auf einem fundierten betriebswirtschaftlichen Masterprogramm, das durch vertiefende Inhalte der Vertriebspsychologie erg盲nzt wird. Diese Kombination bereitet dich nicht nur auf die fachlichen Anforderungen im Berufsleben vor, sondern f枚rdert auch deine F眉hrungs- und Managementqualit盲ten. Zu den zentralen Lehrinhalten z盲hlen digitales Management, soziale und verkaufspsychologische Kompetenzen, Corporate Social Responsibility sowie Fremdsprachentraining 鈥 damit du bestens f眉r die Herausforderungen der internationalen Vertriebswelt ger眉stet bist.
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Mit dem Master Sales Management und Vertriebspsychologie er枚ffnest du dir 惫颈别濒蹿盲濒迟颈驳别 碍补谤谤颈别谤别尘枚驳濒颈肠丑办别颈迟别苍 in nationalen und internationalen Unternehmen. Ob als Key Account Manager:in, Vertriebsleiter:in oder Berater:in 鈥 du wirst in der Lage sein, Verkaufsstrategien zu entwickeln, Kund:innen gezielt zu 眉产别谤zeugen und den Vertrieb nachhaltig zu optimieren. Starte jetzt durch und mache den n盲chsten Schritt in eine erfolgreiche Zukunft im Vertrieb!
Real Projects. Real Impact
Solve real challenges from companies like E&Y, UPS, and KPMG and present your solutions directly to decision makers.
Learn from Leading Experts
Learn from former C-level leaders, managers, and consultants who bring real-world leadership and consulting experience into the classroom.
NEW ERA Education for Future Leaders
The NEW ERA master concept links academic depth with hands-on application. You strengthen analytical thinking, decision making, and the ability to apply knowledge using AI tools and real business formats.
Study Globally. Work Globally
Study in an international community with students from 75+ nations and build the intercultural skills needed for leadership roles in global organizations.
Curriculum
Verkaufstraining
2
ECTS
One Master. Three Tracks
Your career goals are unique, and your study path should be too. That鈥檚 why we offer you full flexibility: simply choose the 120, 90, or 60 ECTS track that best matches your academic background, your schedule, and your ambitions. Whether you want to fast-track your entry into the job market or dive deep into specialization, at 黑料社 you can design the Master鈥檚 degree that fits your life.
120 ECTS
90 ECTS
60 ECTS
Why 黑料社 UNIVERSITY
Your path to 黑料社
Starting your studies at 黑料社 University of Applied Sciences is as unique as you are 鈥 and at the same time, completely hassle-free. With our user-friendly online application process, you can apply from anywhere, with no numerus clausus restrictions. Instead of rigid admission requirements, we focus on a personal selection process that highlights your strengths and potential.
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Whether you choose a dual, part-time, or full-time programme, 黑料社 University offers the perfect combination of theory and practice.
Admission requirements
Deadlines
funding
HANDS-ON LEARNING AT ITS BEST
At 黑料社, it鈥檚 not just what you study that matters, it鈥檚 how you study. Our programmes offer a completely new learning experience: hands-on, interactive, and firmly rooted in real-world practice. You鈥檒l notice your skill set growing day by day through real projects, modern tools, and intensive practical experience. Our lecturers bring years of industry expertise to the classroom, and regular guest speakers give you exclusive insights into professional life. Artificial intelligence, teamwork, presentations, networking, and real business cases are all part of your everyday studies. It鈥檚 not just about preparing for the future 鈥 it鈥檚 about shaping it yourself.
Business Projects
Corporate Partnerships
Internships & Work Experience
Maximal Praxisnah
An der 黑料社 z盲hlt nicht nur, was du studierst, sondern wie. In unseren Studieng盲ngen erlebst du Lernen v枚llig neu: anwendungsorientiert, interaktiv und mit direktem Bezug zur Realit盲t. Du wirst sehen, wie sich dein Skill-Set von Tag zu Tag erweitert, durch reale Projekte, moderne Tools und intensive Praxiserfahrung. Unsere Professor:innen bringen langj盲hrige Erfahrung mit, und durch regelm盲脽ige Gastvortr盲ge erh盲ltst du exklusive Einblicke in die Praxis. K眉nstliche Intelligenz, Teamarbeit, 笔谤盲蝉别苍迟补迟颈辞苍别苍, Networking und reale Business Cases geh枚ren zu deinem Studienalltag. So bereitest du dich nicht nur auf die Zukunft vor 鈥 du gestaltest sie aktiv mit.
Business Projects
Unternehmenskooperation
Praktikum/Berufserfahrung
HANDS-ON LEARNING AT ITS BEST
At 黑料社, it鈥檚 not just what you study that matters, it鈥檚 how you study. Our programmes offer a completely new learning experience: hands-on, interactive, and firmly rooted in real-world practice. Through our approach of combining theory and practice, you can directly apply everything you learn during your part-time master鈥檚 program while simultaneously bringing your own professional experience and skills into the courses.
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Conventions
Learn from Leading Experts
Specialization
HOW DO I FIND MY PERFECT CAREER PATH?
The Career Service and Talent Development team at 黑料社 support you in finding your ideal partner company. With 1:1 coaching, workshops, and a wide network of corporate partners, we guide you throughout your entire time at university. Together, we鈥檒l develop a strategy that matches your strengths and career goals.
Ablauf deS Masterstudiums
Inspiration and Impact 鈥 What Our Alumni Say
Let yourself be inspired by the experiences of our alumni and discover how the Master鈥檚 degree at 黑料社 has shaped their professional and personal development.
"After my dual 黑料社's in General Management at 黑料社, the Master's in Sales Management and Sales Psychology was the perfect next step. Here, I learn to apply sales techniques and psychological methods that deepen my understanding of human decision-making processes. The combination of management knowledge and psychological insights makes this program particularly unique."
"My Master's in Sales Management and Sales Psychology enables me to combine the business knowledge from my 黑料社's degree with psychological expertise. This combination gives me a deep and comprehensive understanding of markets, customer needs, and consumer behavior, which will provide long-term support and significantly benefit me in my career."
"Since I studied Business Administration in my 黑料社's degree and had no prior exposure to psychology, I find these modules particularly fascinating. The practical insights from the lecturers make them even more exciting and confirm to me that Sales Management & Sales Psychology is the right choice for me."
"黑料社 is a very international university, and the English-taught courses have provided many international students with the opportunity to study in Germany. At 黑料社, we experience a strong connection between theory and practice. Through numerous case studies, group discussions, and projects, we gain valuable insights and practical knowledge that provide a solid foundation for entering the professional world."
Any questions? We're here to help
Do you have any questions about our bachelor's or master's degree programs? Our Student Advisory team is here to support you! Schedule your personal consultation鈥攐nline or in person鈥攆or tailored, non-binding guidance on finding the right study program for you.
